Capabilities

We are elite at converting new customers and growing existing ones for leading food service and retail brands. How we do it is through the utilization of our proprietary AI data engine Edward and our core capabilities in analytics, media and creative.

ANALYTICS

Our analytics team runs deep in data architects, scientists and analysts. These team members build, manage and analyze complex databases and analytics programs which feed into Edward to power its AI data intelligence.

  • - Data Strategy + Architecture
  • - Data Sources Integration
  • - Data Standardization + Hygiene
  • - Segmentation + Personas
  • - Predictive Data Modeling
  • - Business Analytics + Trends

MEDIA

Our media team then uses the insights and recommendations from Edward to design high-conversion media programs across online, offline, social, email and SMS channels. The performance of these media programs then feeds back into Edward to create even smarter plans.

  • - Media Campaign Strategy
  • - Media Mix Planning + Buying
  • - Programmatic Media Buying
  • - Media Optimization Modeling
  • - Media Test Design + Reporting
  • - Local Franchisee Self-Serve Platforms
  • - Customer Journeys
  • - Email Planning + Management

CREATIVE

Our creative and content teams rely on Edward for guidance on the most effective messaging and content recommendations down to the individual customer level. And like our media work, the performance of our creative and content work feeds back into Edward to help drive even more customer growth.

  • - Brand Strategy + Messaging
  • - Creative Design
  • - Copy Development
  • - Motion Graphics Production
  • - Social Content Development
  • - SEO Content Creation at Scale
  • - Content Planning + Execution
  • TANDEM THEORY
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  • HUMANS + TECHNOLOGY
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