NEWS
As technology continues to shape the world we live in, businesses are finding it increasingly difficult to keep up with the ever-growing amounts of consumer data generated. Enter Consumer Data Platforms (CDPs), enabling businesses to manage and leverage their data more efficiently. CDPs can help brands to personalize their marketing efforts, improve customer experiences, and increase revenue. However, not all brands may be ready to utilize a CDP.
Google released several new Chrome features this month, including better theming, a new Chrome Web Store, and a Search Side Panel. The latter two updates will have a large impact on how Google advertises websites to users. Understanding these can help brands ensure their paid media and website content works with the new Chrome features to effectively lead visitors to their site.
Tandem Theory is ten! In honor of the agency’s 10th anniversary, we’re highlighting 10 of the values that drive us and drive results for our clients in return.
For the fourth year in a row, Tandem Theory was recognized on the INC. 5000 List of Fastest Growing Companies. Over the last year, Tandem Theory welcomed new clients across a variety of industry verticals including Kinley Construction, Rackspace Technology, Regis Salons, and Ruby Tuesday.
Threads has been called Meta’s version of Twitter due its similar feed layout, emphasis on text-based post sharing, and documented intent to be a hub for real-time and topical conversations.
Integrated Search Marketing is a coordinated and collaborative approach to search marketing that combines all search disciplines under a unified framework or operating model.