NEWS

Inc. revealed today that Tandem Theory, a Dallas-based firm specializing in data-driven customer insights and custom marketing solutions for leading consumer brands, ranks on the 2024 Inc. 5000, its annual list of the fastest-growing private companies in America.
Unwrap the secrets to holiday success. Discover when shoppers will splurge, who they are, what they want, and where to find them. Get the actionable insights now!
In today's data-rich landscape, maximizing return on investment (ROI) isn't about throwing money at a broad audience; it's about strategically targeting the right people with the right message at the right time.
In this blog article, we'll delve into specific ways you can leverage social platforms to cultivate a voice that resonates with your audience and strategies to keep them coming back for more.
At Tandem Theory, we believe that personalization isn’t just a trend — it’s the cornerstone of successful modern marketing strategies. As a leading data-driven marketing agency, we’ve seen firsthand how personalized experiences can drive customer engagement, loyalty, and ultimately, business growth.
Discover expert insights on data privacy from Tandem Theory's Chief Insights Officer Ray Rosenbaum. Learn key strategies for optimizing data privacy in digital marketing. Read more on Authority Magazine.